The plant-based rainbow revolution…what’s it all about? The shift towards vibrant, plant-based plates is undeniable. Diners are increasingly drawn to the appeal of naturally colourful cuisine, seeking out dishes that are as visually captivating as they are flavourful. From the deep ruby of roasted beetroot to the emerald green of vibrant spinach and the allure of edible flowers, the spectrum of plant-based ingredients offers a feast for the eyes and the palate. This presents a golden opportunity for restaurateurs to create dishes that are not only delicious but also Instagram-worthy. By embracing the power of colour and showcasing the versatility of plant-based ingredients, hospitality businesses can tap into a growing market and delight discerning diners with memorable culinary experiences.
In our latest food trends guide we explore what’s driving this trend and how hospitality businesses can embrace it.
What’s driving it?
The rate of veganism in the UK has increased by 370% since 2019. Now in its 10th year, the Veganuary movement is a household name in Britain and is expanding around the world.
• The rise in vegan influencers – becoming important tastemakers and influencing food brands and restaurant menus.
• Colourful plant based whole foods aren’t purely popular for the ‘Instagram-worthy’ aesthetic appeal, the health benefits of ‘eating the rainbow’ are widely acknowledged, with many health organisations (such as the BHF) encouraging this way of eating .
• Growing popularity of edible and flavourful flowers such as China’s Sweet Osmanthus used to flavour and decorate drinks from teas to cocktails.
• Widely regarded as more climate conscious and sustainable than consuming animal products.
Where is the trend going?
• With Veganuary 2025 on the horizon, many chefs, restaurant chains and brands are gearing up for new dishes and entire menus celebrating colourful vegan cuisine.
• High profile new plant-based openings such as Plates (London), Holy Carrot (London)
and 123V at Browns in Mayfair.
Embracing this trend
• Why not embrace this trend with a new dish, drink or menu ready for Veganuary? Get creative with edible flowers and naturally colourful foods like beetroot, red cabbage, sweet potato, carrots or purple sprouting broccoli.
• With sustainability at the heart of this trend, consider embracing this theme with your décor, tablescaping and presentation with natural and recycled materials or pieces from local artisan creators and craftspeople. A good example of this is using Foresso.
• Embrace the plant-based ethos by bringing some greenery indoors with plants such as small table top planters, free standing feature planters or even living walls. Not only can plants act as dividers or features but they also greatly improve air quality, reduce stress and enhance overall well-being.
• Let the natural colour and bold presentation of your food shine with sleek, simple choices and materials that will allow the food to shine, such as marble counter tops and neutral tableware. Looking to really celebrate all things plant-based and colourful? Why not opt for an eclectic floral or foliage patterned wallpaper to complement the food?
Click below to get your free copy of our Food Trends Guide – Life in Colour.
