In addition to bedroom refurbishments at voco® Southampton, the ABDA Design team also worked with Valor Hospitality on the refurbishment of all public areas, including the lobby, restaurant, bar, meeting rooms, corridors, and external spaces. The designs drew inspiration from Southampton’s maritime heritage, referencing the RMS Titanic and the city’s ongoing legacy as a cruise and cargo hub. This created an immersive space packed with stories at every turn.
Interior design that sets the tone for the consumer experience
The reception area sets the tone for the entire hotel experience. Above the check-in desk, undulating timber batons were specially designed to echo the gentle movement of waves, reflecting the coastal setting. This feature creates a warm and welcoming first impression. Furniture from Protocol was upholstered in a refined palette of orange, blue, and neutral tones. These colours were chosen to create a sophisticated, modern aesthetic while prioritising guest comfort. The nautical references are thoughtfully woven into the design throughout the hotel, including bespoke wall murals and tiling around the bar area.
Considering the environment at every opportunity
Sustainability was also a key consideration on this project with the clever use of technology to reduce carbon emissions. This included elements such as aerated showerheads and energy-efficient lighting, helping to improve sustainability without impacting the overall guest experience.
A hospitality venue full of stories
The transformation of this hotel has resulted in an environment packed with stories that combines comfort and style, enabling the client to deliver a memorable guest experience from arrival to departure.
