Voco Southampton
The ABDA Design team recently collaborated with Valor Hospitality on an exciting project in Southampton to transform existing Holiday Inn rooms into the distinctive voco® brand. This comprehensive refurbishment included a re-design of bedrooms and selected bathrooms, aligning both aesthetics and functionality with voco’s signature style and guest experience.
a design inspired by the sea and the spirit of travel
Inspired by Southampton’s identity as the ‘gateway to the world’ and its close connection to the docks, the design concept draws from the forms, shapes, and colours of the sea. The aim was to create an immersive experience where the holiday begins the moment guests enter the room, setting the tone for their stay.
bespoke headboards that celebrate travel
A striking feature of the new bedroom design is the bespoke headboard. Incorporating a unique bar and a distinctive leather strap wrapping around the upholstered panel which is inspired by luggage straps to celebrate the world of travel.
murals inspired by southampton’s maritime identity
Another key design element is the feature mural, which captures an abstract interpretation of Southampton’s docks. Recognising the bold shapes and towering presence of cruise liners, the mural adds a sense of grandeur and depth to the space. Its contemporary style provides a nod to maritime culture.
elevated ambience through colour and light
To further elevate the guest experience, the refurbishment introduced a refreshed colour scheme and updated lighting, creating a warm and inviting atmosphere. All furniture was replaced with high-quality and stylish pieces whilst selected rooms had new wardrobes, improving storage solutions and creating a more practical layout.
modern bathrooms with a voco® finish
In selected rooms, full bathroom renovations were carried out, incorporating modern fixtures and finishes for improving the guest experience and aligning with the voco brand.
